This was another project made from a brief prompt. The Museo del Bargello is an often overlooked museum in Florence, Italy. It houses many beautiful works of 2D and 3D art (statues) but does not get as much publicity as other historic Italian museums. Donatello’s version of David, a counterpart to Michelangelo’s David, is the inspiration and outline in the logo. It is a less popular but extremely influential piece in Florence’s history. I personally studied the background of the piece and museum and got the chance to see this location in person. It is as spectacular and deserving of attention as the history says, and well worth a visit. The brief reads as follows:
The European Tourism Association are running an international design competition in the hope of inspiring many of Europe’s most popular landmarks to join a new European Tourism Collective.
The ETA is asking designers to create a full brand identity – including accompanying merchandise – for a European landmark of their choice. The landmark must be architectural. The aim is to inspire tourists from across the globe to not only visit, but also to take home a souvenir as a reminder of their visit. The brand identity must convey a feeling of excitement while still having some relevance to the landmark’s geographic location or historic back story.
Your chosen landmark may be one of Europe’s most popular, or it could be one of the more obscure ones in need of a new lease of life.
Pick your landmark and do some research into its origins, its creation and its story. Next, create a logo or a series of logos that reflect your findings. Remember, this needs to be able to be interpreted and enjoyed by people of all nationalities and languages, from across the globe. It must be international in its appeal while also evoking a sense of place.
While this brief called for the project to be done in 2.5 days, I spent about 6-7 days in order to do justice to the museum and its history, and also to experiment more with logo design and deliverables.
The logos/wordmarks shown above are a variety that can be used across deliverables, but the primary one used is the outline of David. Below are type choices and the color palette with Italian-English names.
Shown next are products of the museum like advertisements and merchandise.
Above is a flag post that could be seen on the streets of Florence, advertising that the museum is open and ready for visits. Shown below is a pamphlet print design for visitors to pick up on their way in. It includes everything a tourist or local would need to find their way around the exhibits.
Sometimes admission to the museum can be a souvenir itself! Shown below are ticket stubs (front and back) that one might want to keep as a souvenir of their visit.
Above is a post card design, with the photo on the left being the front of the card, and the photo on the right being the back. When I visited the gift shop, there were many printed pieces of merch for purchase such as post cards, magazines, and pamphlets describing the history of the art and artists featured in the museum. Postcards are also popular tourist souvenirs, and can encourage people to come in and visit.
